MAGA Meter — Political Alignment Brand Checker
Find out who's bending the knee.
Wall of Shame · Top 10
The Good Ones · Top 10
How we grade.
MethodologyEvery brand gets a score from 0 to 100, and that maps to a letter grade. We base scores on stuff we can actually cite, not just a feeling we have about the company.
- F75–100Heavily MAGA
- D60–74MAGA-leaning
- C45–59Mixed / Neutral
- B30–44Progressive-leaning
- A0–29Anti-MAGA
Money
40%This is corporate PAC donations and personal giving by executives or major owners. We care more about which side they lean toward than how much they spent.
Leadership
25%Public statements, rally appearances, cabinet roles, endorsements. The more control that person still has, the more it counts.
Corporate actions
25%Real moves with political meaning, like DEI changes, Pride or Black History Month efforts, content moderation calls, and politically charged sponsorships. HRC Corporate Equality Index is a big input here.
Parent / subsidiary
10%Subsidiaries usually inherit the parent company score, maybe with a small adjustment if they are pretty separate (like brands owned by Amazon).
If we can't find anything meaningful in any of these buckets, we default to a middle C (50). That's not a punishment, it just means we didn't find evidence either way.
Sources: FEC, OpenSecrets, HRC Corporate Equality Index, reputable news (2024+).